Who We Work With
Most Circle Blue clients are small to medium sized businesses from both the product & service industries. These firms include business-to-business and business-to-consumer services enterprises. Some serve wider global markets.
There are four types of clients from within these categories of whom Circle Blue is most well-positioned to serve:
- Established businesses looking to take their firm to the next level and have maintained an accurate client database
- Established businesses looking to take their firm to the next level and are open to creating a client database
- Start-up businesses who understand the need to build relationships with their future clients
- Any business who is struggling with getting the right marketing message across to the right audience. This can include anything from web content and newsletters to plans & propositions. Check services here
Typically our clients possess expertise in their relevant field of business.
The expertise they do NOT possess is how to retain clients more consistently.
Do any of the following scenarios fit your business situation?
You are new in business or have limited marketing experience. You have the business/service experience to make a difference with your clients but you really have no idea how you can build a long-term relationship with them.
You are spending most of your time (and money) looking for new business only. Expensive forms of media or proving too costly as they do not justify the return on investment. Maybe you are trying to master all forms of promotion to this market but are neglecting your current clients.
You have been in business awhile but your sources of new clients are drying up. It's not unusual for markets to change, for contacts to move on and for old marketing approaches to stop working. Are you getting many referrals proportional to the number of clients you have?
You have a built-in aversion to marketing and selling yourself. This is very common. Maybe you wanted to run your own business and practice your expertise, but not spend so much time chasing clients for business. You may have thought your clients would flock over to you when you opened the doors without staying in constant touch to advise of the move.
You are building a successful business but it’s no longer expanding as you wish. You realize that although you have been fairly successful in attracting clients, you realise that they are mostly new clients. You need to be able to retain most of your clients as well as increase your rate of referrals or risk burnout or simply running out of clients.
If one or more of these scenarios rings true for you, please continue. You are definitely in the right place. There is help for you here.
Our clients fall into one of the following three categories:
Business-to-Business Services:
Accountants, attorneys, engineers, doctors, web designers, programmers computer repair & services, photocopying, professional consultants, , insurance, writing, design, photography, software, employment recruiters, data entry, editing, data storage, computer networking, data processing, word processing, secretarial services, laundry services, conference management etc. This list is quite extensive.
Business-to-Consumer Services:
Hair salons, homecare services such as gardening, cleaning & maintenance, limousine & taxi service, car wash, courier services, cleaners, bookkeeping, financial advisors & investment planners, real-estate agents for investors, sporting clubs, golf courses, suit & kilt hire, letting agents, Nurseries & Day Care Centres, Car Maintenance & Repairs and many more.
Product based Small to Medium sized Businesses:
Newsagent, shoe stores, cafeteria, restaurants, car retailer, corner stores, garden centres etc. The types of businesses best suited under this category are any product provider whose commodity is likely to have repeat demand in a short space of time. For example restaurateurs will benefit from regular clientele whereas a refrigerator manufacturer may only make one or perhaps two sales per decade to the one customer. If your product can be used by the same customer two or more times in a 12 month period, then you stand to gain a lot from your association with Circle Blue Ltd.
Who is most likely to succeed using our approach to customer retention and referral marketing?
Our clients ordinarily share many of the following characteristics. If these are well-suited to you as well, you are likely to be someone we can assist in retaining clients.
A high standard of excellence – Simply being good is not enough. You are interested in being the very best you possibly can.
Very knowledgeable about your business - You know where you want to take your business. You strive to achieve results and provide excellent value to your clients.
Hard worker - committed to succeed - You are very persistent and willing to try many things to make your business successful.
Realize you cannot know everything - But you are willing to get assistance professionally to assist you with your business goals.
Willing to invest in yourself and your business – This is not an expense. This is the best investment of all. Committed to being a part of a team - In business and life you realize that you can't make it alone and mutually supportive relationships provide a win/win situation for all.
If you can relate to the above profile then you will be able to reach a greater market for your services. Now, learn more about how Circle Blue works to assist you in retaining your current clients and increase your referrals consistently.